It’s amazing to see how we consume media. No longer to we care about cable and satellites dishes. Alright, I am exaggerating a bit, but there is a definite shift in the landscape. Gaming devices, like the Xbox 360 and PS3 have now turned into media devices. Microsoft claims that Xbox users are now consuming more music and video content. How long will it last? I suspect that this is a permanent change. We want to consume content on our own schedule. We don’t mind watching old content on Netflix, with the odd sprinkle of updated series. We want Hulu and streaming radio. We want to watch sports on-demand. We are seeing people spend hours online searching YouTube and watching homemade content. I imagine that we may start to see a run on people simply buying these devices for media. With Roku, AppleTV, and other devices doing so well the only winners maybe broadband providers. The times are definitely changing and advertisers better figure out quickly where they fit in the new media device world.