The Usefulness of Facebook

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I am a user of Facebook, but not a real fan. By stating this some may feel it’s pointless to read on. Well let me confess, I have tried to understand our global fascination with Facebook. Why is it so popular? What makes it different than any other platform? Is it just another passing fad or the next MySpace? No, what Facebook represents is the nature of the Internet and technology. We all remember AOL. Did you get one of those CD’s in the mail? Do you even know what mail is? Have you ever used a pen? Do you remember Compuserve? How about the Apple Newton? Sega? Atari? Napster? Netscape? Novell? Palm? A library? Alright, libraries are not dead yet, thankfully. I could go on and on, but can you see a pattern? All of these services were once powerful and amazing, at one point. They pushed limits and moved us forward into a new space. But alas, all good things must come to an end, right?

The virtual space, we call the Internet, is the new world. It’s fluid, dynamic and ever changing; never standing still to allow us to even truly understand what it is. Technology is constantly moving forward, dragging us along with it. We have to evolve. Every 6-8 months there is a new device or new idea for us to master. As we evolve some technologies get left behind. But what about Facebook? Where does it fit in? How is it useful?

I am mesmerized at the things people make public. How we broadcast our addictions and lower our language. Some swear and others do some remarkably strange things. It’s fascinating to see the things we dare not do in public are available online. What is Facebook? It’s that other world, within the world of the Internet. The one that allows us to broadcast who we are, until its dead and gone. We tell all, we connect with others. The odd people are now the ones who are not on Facebook. So is it useful? Of course it is. The question is useful to who? Useful to our species? Is Facebook just a part of the whole? I can’t wait for Google Glasses to take off, or not. I am looking forward to the day when our evolutionary path makes us Betazoid’s. Did you get the Star Trek Betazoid reference? A digital marketing dream! But I digress. We we’re talking about Facebook, right?

By: @iammannyj

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