The Ubuntu coming out party! But where is the marketing and advertising effort from Dell and others?

The final release of Ubuntu 7.10 (Gutsy Gibbon) will be released shortly and Dell has indicated that it will be pre-installed on some of their Notebooks and Desktop PCs. It will include GNOME 2.20 and the default installation of NTFS-3G, which provides read/write access to Windows (NTFS) partitions. Also included is Compiz Fusion, the 3-D window manager and desktop effects package. Improved plug and play printer support and a host of other features. However the story of success does not rest in the fact that Dell is offering its support to Ubuntu. The big question is the marketing and advertising of Ubuntu Linux. As far as I am concerned Ubuntu is still the best Linux distro available, for the commoners. However, why is there so little advertising of Linux? Is there a reason why Dell is not fully backing Linux? Ubuntu has a chance on becoming a big player for Linux enthusiasts and possibly people who want a PC, but for online and basic home PC usage. But, the progress will continue to be a slow one, as long as no particular hardware vendors helps in marketing the product, in the same way Microsoft Windows is pushed. I sense that Dell does not want to fully upset the Microsoft behemoth. Dell is now offering XP as a downgrade (of upgrade – depending on how you see it), for users that do not want Vista. Vista has experienced extremely bad press, along with a host of problems. The question is since Microsoft is not coming out with a new OS anytime soon; why not help push the Ubuntu Linux cause? Is there more at play than we know? Dell may simply be riding the Linux wave for free, while not helping (spending too much) to promote Ubuntu, at the expense of XP. Also, Linux is still not mainstream in the public eye. At a recent event the subject of Microsoft Vista was brought up. These are not “technically inclined” individuals; however they ALL had nothing good to say about Vista. Many said that they would buy a Mac. Some said “a Mac is hard to use” (did not get that one). However at the price, they could probably purchase 2-4 basic low-end PCs, with Microsoft XP. Only a few knew about Linux, however they said that “it was for nerds and programmers”. Well at least they knew something about it! A little education brought them up to speed, however more work needs to be done. While HP, Acer and others are contemplating Linux ventures, Dell has an opportunity, with its marketing knowhow, to boost the general profile of Linux. I hope Dell jumps on the opportunity, which should help to change the technical landscape for years to come.

 

Adrian P
a.k.a “The GTA Patriot”
Toronto, Ontario

 

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